A cardboard box?
That could be a submarine.
BAM!
Watch Bam come to life.
A little peek inside Bam's busy imagination.
He sees the same world everybody else sees.
He just sees something else in it.
A sock?
Clearly a bird.
BAM!
A puddle?
Careful. Things might live in there.
BAM!
A toilet-roll tube?
Three seconds from launch.
BAM!Careful.
Things might live in there.
Bam's brain is always busy.
Bam is a doodler, tinkerer, collector, maker and world-dreamer. He notices ordinary things, wonders what else they could be, scribbles a few ideas...
and then
BAM!
Bam doesn't have magic powers.
His imagination is the magic.
Hmm. That's interesting.
There is no just.
Just a box. A box.
Just a pebble. A pebble.
Just a sock. A sock.
There's always something else hiding there.
What does Bam see?
What do YOU see?
Bam doesn't tell you what to imagine.He reminds you that you can.